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SEO and Digital Marketing Training in Cochin

Contact info

Phone : 9947391218

Email :

Search Engine Optimization Course (SEO)
What is the first thing which comes to your mind when you need to know more about something? Yes, quite certainly today you will Google it. But have you ever wondered how all these results which is shown to you when you search for your information appear on the Google Searches. This is where SEO comes into play. To put it simple SEO is the process of making your website visible in search engines. As an SEO strategist your main focus would be to use the available tools and techniques to optimize your website so that it ranks higher in the Search Engine result pages when your searches for their required information.
With an increase in the internet speeds and availability of smart phone in almost everyone pockets today it has become the need of the day for your business to be available and searchable over the internet. Hence it is necessary that your website needs to be optimized correctly according to the most current rankings factors.
Eager to learn in depth with a very comprehensive SEO training program from an expert then you have come to the right place. This is your best chance to have an excellent start into the field of SEO.
Detailed Course Syllabus:
• What is a Server?
• What is Domain?
• Basic Knowledge of World Wide Web
• What is SEO - Basics for SEO?
• Types of SEO Techniques
• Black hat techniques /White Hat techniques
• How Search Engine works
• Google Algorithm Updates.
• Introduction to HTML and understanding Meta Tags.
• SEO Research & Analysis
• Market Research
• Keyword Research and Analysis
• Keyword opportunity
• Competitors Website Analysis
• SWOT Analysis of Website
• How to Choose Best Keywords
• Tools available for Keyword Research
• Website Design SEO Guidelines
• Content Research
• Content Guidelines
• Content Optimization
• Design & Layout
• XML Sitemap / URL List Sitemap

On-page Optimization
• The Page Title
• Meta Descriptions & Meta Keywords
• Headings
• Bold Text
• Domain Names & Suggestions
• Canonical Tag
• Meta Tags
• Images and Alt Text
• Internal Link Building
• The Sitemap
• Invisible Text
• Server and Hosting Check
• Robots Meta Tag
• Doorway Pages
• 301 Redirects
• 404 Error
• Duplicate content

Off-page Optimization
• Page Rank
• Link Popularity
• Link Building in Detail
• Directory Submission
• Social Bookmark Submission
• Blog Submission
• Articles
• Posting to Forums
• Submission to Search Engine
• RSS Feeds Submissions
• Press Release Submissions
• Forum Link Building
• Competitor Link Analysis
• Google Analytics
• Installing Google Analytics
• How to Study Google Analytics
• Interpreting Bars & Figures
• How Google Analytics can Help SEO
• Advanced Reporting
• Webmaster Central & Bing/Yahoo
• Open Site Explorer
• Website Analysis using various SEO Tools available
• SEO Tools
• Keyword Density Analyzer Tools
• Google Tools
• Yahoo / Bing Tools
• Rich Snippet Text Tools
• Comparison Tools
• Link Popularity Tools
• Search Engines Tools
• Site Tools
• Miscellaneous Tools
• SEO Reporting
• Google analysis
• Tracking and Reporting
• Reports Submission
• Securing Ranks

As we complete the course you will be an expert professional in SEO and will be able to implement SEO strategies in your business website or get recruited as a thorough SEO expert in a company. Some of the acquired skills after this course are
1. Complete working knowledge of SEO and implementing strategies.
2. Google Algorithm updates and the needed tweaks to be incorporated on the website.
3. Keywords research and analysis.
4. On page as well as off page SEO techniques.
5. Link building and importance of internal as well as external links.

Training Venue: Elamkulam
Duration: 1 Month
Course Fee: Rs 15,000
Next Batch Commencement: 6th October 2017
Email :
Call Us : 9947391218
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Posted on : 13/09/2017, #, Edit

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